Client: Rocky Mountain Soap Company
Type: Brochure
This particular project from my school days holds a special place in my portfolio, as I believe it demonstrates a high level of execution.
The project entailed selecting a prominent retail company and undertaking a comprehensive rebranding effort, including the creation of a promotional brochure. My choice was the Rocky Mountain Soap Company, a selection motivated by my personal fondness for soap.
The core concept for the brand identity was elegantly straightforward: I crafted a fundamental symbol representing mountains and positioned the company name beneath this graphic. Above it, I incorporated the tagline "be kind, be real, be natural" to encapsulate the company's philosophy.
Considerable thought went into the content. My aim was to cultivate a serene and comforting ambiance, which led me to integrate uncomplicated line illustrations with carefully edited images like leaves. Furthermore, I incorporated photographs to enrich visual appeal and reinforce the brand identity.
